boosted | portfolio

Boosted by Lightricks

It was decided in late 2019 to combine two of Lightricks' apps,

VideoBoost and PosterBoost, into one app - Boosted.

Boosted helps small and medium-sized businesses create professional marketing materials for social media. Boosted users can choose from a variety of beautifully designed post and video templates, making it simple to create social media content.

VideoBoost & PosterBoost

We first had to identify the weak points in the existing apps to make sure we progress with better features.

VideoBoost:

Limited variety: Content is mostly ads
Inauthentic: All templates use stock videos
Not flexible: Basic compositions and layouts

PosterBoost:

Lack of focus: Not designed for a specific audience
Inconsistent design: No clear tone of voice
Low craft: Overly prominent animations

Solutions:

Adjusting the templates designs
New feed
Promoting autenticity

Left: VideoBoost, Right: PosterBoost

Boosted's Revamped Templates

Designs made by Shai Cotani, Nimrod Sapir, Yoni licht, Idan Marienberg

Boosted's Revamped Feed

Left: Previous feed, Right: New feed.

We also decided to tackle the app's feed.

The previous strategy was entirely based on top-performing marketing ads, making the feed appear repetitive and unattainable to our users.

We decided to approach this theory by A/B testing a different logic.

We hoped to change the tone and feel of the current feed by bringing up more authentic-looking content and relying less on stock footage.